I led the design of a number of New Scientist’s commercial/advertising projects, working alongside New Scientist editors and sales management, pitching and producing work from concept to final product.

 

The sponsored projects I oversaw included special reports, social media campaigns and multi-channel advertising campaigns of print, website and social media content.

 

These included bound-in printed supplements for the Carbon Trust; a seven-month print and digital content campaign for Philips exploring the ways innovation has improved health; a series of print and digital content for P&G exploring the “secret science in your home”; a poster celebrating the 25th birthday of the Hubble Telescope, a number of advertorials for pharmaceutical companies; and a special cosmology issue with a wrap-around illustrated cover.